Marketing is all about telling a good story, but when it’s done right, storytelling doesn’t just sound good—it drives real business impact, turning customer stories into changed behavior and measurable results. In this episode, Tom sits down with Julie Sullivan, VP of EdAdvisory Marketing at Bright Horizons, to break down how peer-driven narratives outperform polished […]
The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. In this episode, Tom and Veronica unpack the pros and cons of internal vs. external creative through the lens of PepsiCo vs Keurig Dr. Pepper, from scalability and burnout […]
In this episode of Brand2Brand, we’re unpacking the on-the-shelf showdown between legacy branding and bold, modern design. From Heinz’s iconic legacy to Graza’s fresh visual identity, we explore how each brand bottles its personality, commands attention in the grocery aisle, and what it means for marketers looking to stand out. Reference Links
In this episode, Tom and Veronica dive into the rise of brand integrations as they’ve evolved from subtle cameos to becoming a part of your favorite shows and movies. From stealthy meta-marketing stunts to full-on content creation, we’re exploring how brands are reshaping entertainment—and what it means for marketers everywhere. Reference Links
In this episode, we’re looking at the recent brand collab boom that’s been taking the ad world by storm. Whether they’re a coincidental partnership, like what Pringles and Little Caesars embraced following the Super Bowl, or more strategically planned like Oatly and Nespresso’s recent project, tune in to learn how these alliances are creating valuable […]
We’re kicking off season 4 with a bonus post-Super Bowl breakdown! Everyone loves to talk about Super Bowl ads the day after the big game—but which ones actually scored big beyond the hype? Which brands used their $8M ad slot to leave a lasting mark, and which ones dropped the ball before the confetti even […]
Join us for a Brand2Brand Happy Hour with special guest Barb Reilly! As President of The Ad Club in Boston and a seasoned Fractional CMO, Barb has guided brands like JetBlue and PopCorners/PepsiCo to find their strategic sweet spot. In this episode, she reveals why the Fractional CMO is changing the game for brands, offering […]
And that’s a wrap! As we close out another season of the show, we pulled all the best moments together for another highlight reel. Tune in to join Thomas and Veronica as they revisit everything from adapting heritage brands to stay relevant, the importance of leadership’s personal brand and how to best speak to your […]
In this episode, we explore how Pepsi and Liberty Mutual found marketing success despite their different approaches to advertising. Pepsi has consistently relied on its in-house expertise while collaborating with many agency partners. Conversely, Liberty Mutual strengthened its internal team to develop an in-house agency that takes on other clients. Both are growing due to […]
In this episode, get ready to dissect how GEICO and Progressive flipped the script, turning an industry known for its snooze-fest advertising into a marketing powerhouse. With a cocktail of audacious humor and unforgettable mascots, these brands rewrote the rules, proving that even insurance can be cool. This episode is a masterclass in marketing bravado, […]
