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<p>Silly rabbit, brands are for kids! Explore the changing landscape of digital marketing with two powerhouse brands: YouTuber Logan Paul's PRIME energy drink and the gaming sensation Fortnite. Discover clever media tactics, effective audience engagement strategies, and more in this must-listen episode filled with valuable insights and actionable takeaways for connecting to the younger generation.&nbsp;</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li><a href="https://drinkprime.com/" rel="noreferrer noopener" target="_blank">https://drinkprime.com/</a></li>

<li><a href="https://www.walesonline.co.uk/news/uk-news/prime-tracker-app-tested-out-26040725" rel="noreferrer noopener" target="_blank">https://www.walesonline.co.uk/news/uk-news/prime-tracker-app-tested-out-26040725</a></li>

<li><a href="https://www.unilad.com/celebrity/news/logan-paul-melt-gold-prime-bottle-video-066841-20231113" rel="noreferrer noopener" target="_blank">https://www.unilad.com/celebrity/news/logan-paul-melt-gold-prime-bottle-video-066841-20231113</a></li>

<li><a href="https://www.fortnite.com/" rel="noreferrer noopener" target="_blank">https://www.fortnite.com/</a></li>

<li><a href="https://www.thegamer.com/fortnite-history-explained/" rel="noreferrer noopener" target="_blank">https://www.thegamer.com/fortnite-history-explained/</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul><li><a href="https://drinkprime.com/" rel="noreferrer noopener" target="_blank">https://drinkprime.com/</a></li><li><a href="https://www.walesonline.co.uk/news/uk-news/prime-tracker-app-tested-out-26040725" rel="noreferrer noopener" target="_blank">https://www.walesonline.co.uk/news/uk-news/prime-tracker-app-tested-out-26040725</a></li><li><a href="https://www.unilad.com/celebrity/news/logan-paul-melt-gold-prime-bottle-video-066841-20231113" rel="noreferrer noopener" target="_blank">https://www.unilad.com/celebrity/news/logan-paul-melt-gold-prime-bottle-video-066841-20231113</a></li><li><a href="https://www.fortnite.com/" rel="noreferrer noopener" target="_blank">https://www.fortnite.com/</a></li><li><a href="https://www.thegamer.com/fortnite-history-explained/" rel="noreferrer noopener" target="_blank">https://www.thegamer.com/fortnite-history-explained/</a></li></ul>

Fortnite vs. PRIME: Building Brand Loyalty with the Youths