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<p>The in-house vs. agency debate is constantly shifting, but with AI now redefining the landscape, brands are rethinking what kind of creative teams they really need. In this episode, Tom and Veronica unpack the pros and cons of internal vs. external creative through the lens of PepsiCo vs Keurig Dr. Pepper, from scalability and burnout to breakthrough thinking. Whether you're staffing up or thinking of switching models, tune in to learn what the right approach could look like for your team—and why the best strategy might be both.</p>

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<h5 class="wp-block-heading">Reference Links</h5>

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<li><a href="https://www.adweek.com/brand-marketing/obey-your-third-how-sprite-became-americas-no-3-soft-drink">https://www.adweek.com/brand-marketing/obey-your-third-how-sprite-became-americas-no-3-soft-drink</a></li>

<li><a href="https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging">https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging</a></li>

<li><a href="https://adage.com/brand-marketing/food-beverage/aa-keurig-dr-pepper-in-house-agency/">https://adage.com/brand-marketing/food-beverage/aa-keurig-dr-pepper-in-house-agency/</a></li>

<li><a href="https://www.marketingdive.com/news/keurig-dr-pepper-agency-RFP-payment-controversy/637969/">https://www.marketingdive.com/news/keurig-dr-pepper-agency-RFP-payment-controversy/637969/</a></li>

<li><a href="https://www.marketingdive.com/news/ad-age-intel-strips-in-house-creative-agency-to-focus-on-b2b/543405/#:~:text=,and%20TBWA%2C%20which%20handles%20B2B">https://www.marketingdive.com/news/ad-age-intel-strips-in-house-creative-agency-to-focus-on-b2b/543405/#:~:text=,and%20TBWA%2C%20which%20handles%20B2B</a></li>

<li><a href="https://adage.com/article/special-report-agency-list-creativity-awards/best-agencies-2024-yeti/2543141/">https://adage.com/article/special-report-agency-list-creativity-awards/best-agencies-2024-yeti/2543141/</a></li>

<li><a href="https://www.thedrum.com/news/2024/11/11/kraft-heinz-s-house-agency-the-kitchen-award-winning-powerhouse-why">https://www.thedrum.com/news/2024/11/11/kraft-heinz-s-house-agency-the-kitchen-award-winning-powerhouse-why</a></li>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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<ul class="wp-block-list"><li><a href="https://www.adweek.com/brand-marketing/obey-your-third-how-sprite-became-americas-no-3-soft-drink">https://www.adweek.com/brand-marketing/obey-your-third-how-sprite-became-americas-no-3-soft-drink</a></li><li><a href="https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging">https://www.cnn.com/2024/10/09/food/mountain-dew-new-logo-packaging</a></li><li><a href="https://adage.com/brand-marketing/food-beverage/aa-keurig-dr-pepper-in-house-agency/">https://adage.com/brand-marketing/food-beverage/aa-keurig-dr-pepper-in-house-agency/</a></li><li><a href="https://www.marketingdive.com/news/keurig-dr-pepper-agency-RFP-payment-controversy/637969/">https://www.marketingdive.com/news/keurig-dr-pepper-agency-RFP-payment-controversy/637969/</a></li><li><a href="https://www.marketingdive.com/news/ad-age-intel-strips-in-house-creative-agency-to-focus-on-b2b/543405/#:~:text=,and%20TBWA%2C%20which%20handles%20B2B">https://www.marketingdive.com/news/ad-age-intel-strips-in-house-creative-agency-to-focus-on-b2b/543405/#:~:text=,and%20TBWA%2C%20which%20handles%20B2B</a></li><li><a href="https://adage.com/article/special-report-agency-list-creativity-awards/best-agencies-2024-yeti/2543141/">https://adage.com/article/special-report-agency-list-creativity-awards/best-agencies-2024-yeti/2543141/</a></li><li><a href="https://www.thedrum.com/news/2024/11/11/kraft-heinz-s-house-agency-the-kitchen-award-winning-powerhouse-why">https://www.thedrum.com/news/2024/11/11/kraft-heinz-s-house-agency-the-kitchen-award-winning-powerhouse-why</a></li></ul>

Keurig Dr. Pepper vs. PepsiCo: Hiring Creative Talent (Should You Go In-House or Agency?)