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<p>Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, for a Happy Hour conversation about how founders can prepare for mergers and acquisitions down the line by baking their exit strategy into the brand itself. From repositioning companies for acquisition to highlighting untapped potential, Ted has helped businesses from CPG to B2B tech dramatically increase their valuation.</p>

<p>Grab a drink and hear from Ted on his own experience leading repositioning and strategy for companies to increase their valuation, and how the smartest CEOs are preparing for acquisition years in advance.</p>

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In a village of La Mancha, the name of which I have no desire to call to mind, there lived not long since one of those gentlemen that keep a lance in the lance-rack, an old buckler, a lean hack, and a greyhound for coursing.

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Brand2Brand Happy Hour with Ted Schleuter

Happy Hour with Ted Schlueter: How Differentiated Brand Storytelling Lifts Exit Value