A not-so-serious marketing show, for serious marketers.
Tom sits down with Ted Schlueter, CEO of The Grist and author of Branding for Buyout, for a Happy Hour conversation about how founders can prepare for mergers and acquisitions down the line by baking their exit strategy into the brand itself. From repositioning companies for acquisition to highlighting untapped potential, Ted has helped businesses […]
Attention spans may be shrinking, but the smartest brands are proving that long-form storytelling still wins. In this episode of Brand2Brand, Tom and Veronica explore how HomeGoods and BILT have created binge-worthy series that blur the line between advertising and entertainment. From building trust and brand loyalty to driving engagement and positive sentiment, we unpack […]
In this episode, it’s heat vs. heart as we look at American Eagle and Dove’s dramatically different approaches to marketing confidence. While AE leaned into—and is now doubling down on—risk with its viral “Great Jeans” campaign, Dove’s Real Beauty platform reinforces a decades-long commitment to honesty and self-acceptance. What does that mean for brand strategy […]
In this episode, join Tom and Veronica as they unpack the power of confident brand voice and how bold decision-making creates lasting cultural impact. By examining two global powerhouses—Nike and Apple—at the height of their cultural influence and today, they reveal how hesitation vs. conviction has shaped each brand’s relevance. From iconic campaigns to moments […]
